Frequently asked questions
The Liquid Insights Tour is an extensive, coast-to-coast educational initiative that explores and identifies the latest trends in mixology and wine. The Tour travels to six cities in the U.S. and visits a wide variety of bars, hotels, restaurants, and other “on-premise” venues. The tour explores innovations driven by a new generation of diverse bartenders, as well as on-premise operators post-COVID recovery, to offer unique insights to share with the Company’s sales consultants and industry partners.
The Tour is a follow-up from 2022 where Southern Glazer’s identified 10 key trends across cocktails and wine for concepts to consider within their programs – and will look to see what trends are still strong, accelerating, fading, or emerging. Leading the tour once again is Brian Masilionis, Senior Director, Customer Development, National Accounts On Premise.
This year’s tour will include visits to new markets including Tampa, Florida, Austin, Texas, Portland, Oregon, and Denver, Colorado, and will return to the cities of Los Angeles, California and New York City, New York which were visited during the initial 2022 tour.
