Insights hub

We took the Liquid Insights Tour to London and Paris to uncover what beverage trends are emerging before they hit the mainstream in 2026.

Check out the wine and cocktail trends we found in Paris on the Liquid Insights Tour.

Discover the cocktail and wine trends we spotted in London on the Liquid Insights Tour.

We crossed the pond to visit London and Paris and explore the top drink trends to watch in 2026.

From umami flavors to bold highballs, these are the top drink trends we found in the Big Apple’s buzziest bars and restaurants on the 2024 Liquid Insights Tour.

Umami-packed martinis and rare dessert wines made up some of the on-premise drink trends we spotted in the Mile High City on the 2024 Liquid Insights Tour.

Drink trends spotted in the Rose City highlighted local flavors, bold innovation, and approachable yet elevated beverages on the 2024 Liquid Insights Tour.

From innovative martinis to flavorful farm-to-table creations, here are the on-premise drink trends we spotted in ATX on the 2024 Liquid Insights Tour.

From bright citrus cocktails to global wines, here are the top drink trends we found in La La Land during the 2024 Liquid Insights Tour.

Innovative drink trends like fat-washed spirits and gourmet espresso martinis were spotted in the Sunshine State on our 2024 Liquid Insights Tour.

Episode 3: A Sales Consultant at Southern Glazer’s in Michigan shares the importance of making people feel seen and heard.

USBG National President Ingrid Rodriguez shares her journey, her leadership philosophy, and the transformative role community plays in the bartending profession.

Adrian shares his passion for the African American’s contribution to America’s culinary industry in his book “Black Smoke: African Americans and the United States of Barbecue.”

Cocktail ingredient forager Angie Jackson shares her cocktail magic in her new book, "Drink the Wild."

Episode 2: A Southern Glazer’s VP and General Sales Manager in Hawaii dives into how his definition of success has evolved both at work and at home.

USBG Executive Director Bo Shuff discusses the evolving needs of hospitality professionals, the power of mentorship, and why education is shaping the future of the beverage industry.

Derek Brown's latest book, "Mindful Mixology," uncovers why understanding the history of cocktails is so important.

Camper English shares his discoveries of how spirits and cocktails evolved from early medicine in “Doctors and Distillers.”

Episode 1: A Southern Glazer’s VP and General Sales Manager in Michigan reflects on the core values that enable teams to thrive and adapt to change. 

Author Julie Reiner talks with us about her new book "The Craft Cocktail Party: Delicious for Every Occasion."

Celebrated author and cocktail expert Kim Haasarud shares her passion behind her "101" cocktail book series.

Celebrated author and cocktail expert Lauren Mote shares her passion for the hospitality industry and her favorite cocktails.

Natalie Maclean talks about her book "Red, White and Drunk all Over," as well as her upcoming memoir, "Wine Witch on Fire."

Shannon Mustipher shares the history of Tiki and her favorite tropical cocktail from "Tiki: Modern Tropical Cocktails."

Tony Abou-Ganim breaks down some of the myths surrounding mixology in his books "Modern Mixologist" and "Vodka Distilled."

Dale Degroff shares his legacy as the King of the Cocktail in his new book, “The New Craft of the Cocktail.”

Southern Glazer's Lee Schrager shares a peek behind the scenes at the Food Network South Beach Wine & Food Festival.

Southern Glazer’s own Livio Lauro shares the foundation of making cocktails in his new book, "The 12 Cocktails.”

Tamika Hall shares the impact of black mixologists in history in her new book, “Black Mixcellence: A Comprehensive Guide to Black Mixology.”