DRAM: Powering the digital revolution of alcohol marketing
Legally Compliant Consumer marketing for the Bev-Alc industry utilizing industry-leading insights and media management tools to help our suppliers elevate digital competency and eCommerce growth through incremental marketing services.
DRAM provides strategic consultation, facilitates connectivity to key tactics, tools & solutions and acts as an extension of suppliers' marketing teams to plan, execute, and optimize digital campaigns.
Managed campaigns
Our team executes and manages end-to-end digital campaigns on behalf of suppliers. From content creation to performance tracking, we ensure that each campaign is optimized for sustained growth.
Strategic collaboration
We work closely with suppliers to understand their unique marketing goals and develop digital strategies that drive results. Whether you’re looking to build brand awareness, promote products, or capitalize on real-time purchase activity, DRAM has the tools and expertise to make it happen.
Education & guidance
Navigating the digital marketing landscape can be complex. That’s why we offer education, guidance and training to help suppliers stay ahead of the curve. From emerging digital solutions to proven strategies, DRAM empowers suppliers with the knowledge and resources to succeed.
Why we are different
Focused Expertise
Bev-Alc is our sole focus.
Strategic Integration
Deep connections to commercial teams and Southern Glazer’s data.
Data-Driven Insights
Access to industry-specific trends and insights.
Comprehensive Solutions
End-to-end marketing and digital sales strategies.
Collaborative Approach
Seamless integration with your brand and agency teams.
Enhanced Partnerships
Preferred status & first access to new features & solutions
Stories that speak volumes
Explore how DRAM has delivered innovative and impactful digital solutions for leading brands in the Bev-Alc industry. These case studies highlight our ability to drive growth, optimize campaigns, and create long-term success for our partners.
Case Study
Instacart
Historic Performance Through Optimized Sponsored Product Focus
After taking over campaign management for a wine brand, DRAM executed a campaign that exceeded pre-campaign sales & ROAS goals by 15%, drove 644K+ impressions (28% above target), and reduced spend by 15% while increasing sales by 12%. We also achieved 4.5% month-over-month category share growth, reaching a 5.3% Category Share, the second highest month ever for the brand.
Meet the team
Suki Maxwell
Director of Digital Marketing
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Suki leads strategic digital campaigns, ensuring every supplier's brand shrines in the digital space. Her expertise in targeted media helps suppliers reach new heights.
Lauren Henderson
Sr. Director of Digital Marketing
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With a deep understanding of digital trends, Lauren ensures suppliers stay ahead. She combines strategic planning with data-driven insights for outstanding campign performance.
Jake Williams
Finance & Marketing Analytics Manager
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Jake's analytical expertise helps optimize digital marketing spend. He unsures that every dollar is working to drive rsults and maximize ROI for your campaigns.
Believe the numbers
$5M+
Instacart & DoorDash sales driven by DRAM
620K+
Units sold via DRAM Instacart & DoorDash campaigns
4.2x+
Overall ROAS on IC & DD on DRAM campaigns
Not a supplier yet but interested in DRAM?
Choosing Southern Glazer's means partnering with a dedicated digital marketing team. DRAM offers tailored strategies and hands-on support to ensure your brand stands out in the crowded eCommerce space, with results that drive growth and increases market share. Get started with the Supplier application today!
