Amplify Your Brand with Top Shelf PR

Elevate your brand with exclusive access to Southern Glazers' Top Shelf PR services. From tailored media strategies to expert trade engagement, we ensure your message reaches the right audience, every time.

Strategic PR that puts you in the spotlight

Top Shelf PR is an integral part of Southern Glazer’s comprehensive support system for suppliers, offering tailored PR and media strategies to amplify your brand’s reach. By aligning with your business goals and leveraging our industry expertise, we ensure your story resonates with the right audience. Together with Southern Glazer’s suite of services, we empower suppliers to thrive and succeed in a competitive marketplace.

Tailored engagement

Suppliers get direct access to Southern Glazer's seasoned PR and communications executives and their deep industry expertise and relationships. Our services are designed to cost-effectively maximize growth potential for our supplier brands.

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Strategic collaboration

With Top Shelf PR, suppliers receive more than just PR services, they gain a strategic partner already invested in their success. Our team works closely with you to align your PR efforts with your business objectives and distribution strategies.

Happy attractive woman sitting on a bar stool and giving an interview to a male journalist in front of her, gesturing with her hands while she's talking and smiling

Value-driven flexibility

Our PR services are designed for flexibility, allowing suppliers to leverage high-level PR expertise without longterm commitments. This means you get the support you need, when you need it, with the best return on investment.

Tailored Media Relations

Amplify your brands news with proactive and targeted media pitches or expertly crafted press releases to reach key media and drive maximum exposure.

Messaging Strategy

Shape your brand's voice with tailored messaging that aligns with your goals and captures the attention of trade and consumers.

Social Media Audit & Strategy

Boost your presence with a customized social media audit and actionable strategy to engage your audience.

Content Planning

Get a detailed content calendar to keep your social media fresh and relevant, ensuring every post aligns with your brand's goals.

Press Tour Management

Connect with key media through curated press tours, ensuring your brand story reaches influencers and publications.

Event PR Support

Make your brand the center of attention at events with targeted PR campaigns that secure interviews and media coverage.

Strategic Planning

Collaborate with our experts to refine your PR and social media strategy, setting the stage for successful campaigns.

Comprehensive PR Campaigns

Activate an integrated PR campaign to maximize brand exposure, engage media, and build long lasting connections.

Trade Audit & Strategy

Win over the trade with a custom audit and strategy that boosts engagement and builds stronger relationships with key partners.

Meet the team

Our Top Shelf PR team is a group of industry veterans and communications experts, dedicated to amplifying your brand’s story. With deep connections and proven expertise, they provide strategic guidance and ensure your message resonates where it matters most.

A leading media relations expert, Lee has built Southern Glazer s PR into an industry powerhouse. Known for creating the South Beach and NYC Wine & Food Festivals, he brings unmatched media connections and event expertise to every PR campaign.

Lee Schrager
Chief Communications Office

Cindy Haas Bruce

Vice President, Communications & Corporate Social Responsibility

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Cindy has 30 years of experience in communications, leading successful media and social campaigns. Her expertise in corporate responsibility and reputation management ensures your brand s story aligns with today s consumer values and media trends.

Connect with Cindy

Bridget Albert

Senior Director, External Communications

Bridget s 20+ years in brand building and hospitality make her an invaluable PR strategist. A top mixologist and media contributor, she helps craft messaging that stands out, offering deep insights into both on and off trade engagement.

Connect with Bridget

James Curich

Co-Founder + Co CEO, CURICH|WEISS

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With nearly 25 years in PR and digital marketing, James has led campaigns for top beverage brands. His expertise in consumer and trade relations ensures your PR strategies are both innovative and impactful, driving your brand s growth.

Connect with James

Not a Supplier yet but interested in Top Shelf PR?

Unlock the power of Top Shelf PR’s expert campaigns, strategic messaging, and media connections by becoming a Southern Glazers supplier. Gain access to tailored PR services and the support of a partner dedicated to your brand’s success.

Become a supplier