The Liquid Insights Tour is an extensive, coast-to-coast educational initiative that explores and identifies the latest trends in mixology and wine. The Tour travels to six cities in the U.S. and visits a wide variety of bars, hotels, restaurants, and other “on-premise” venues. The tour explores innovations driven by a new generation of diverse bartenders, as well as on-premise operators post-COVID recovery, to offer unique insights to share with the Company’s sales consultants and industry partners.
The Tour is a follow-up from 2022 where Southern Glazer’s identified 10 key trends across cocktails and wine for concepts to consider within their programs – and will look to see what trends are still strong, accelerating, fading, or emerging. Leading the tour once again is Brian Masilionis, Senior Director, Customer Development, National Accounts On Premise.
