The COVID-19 pandemic accelerated the adoption of eCommerce in the hospitality and alcohol beverage industry. According to a 2020 Miami Herald article, 90 percent of consumers begin shopping online before they enter a retail environment, and alcohol delivery services like Drizly reported a 400 percent increase in sales. Advantages include:
-Removed barriers to transaction;
-Ability to easily direct customers to products and information; and
-Ability to retarget ads to keep interesting items in front of potential customers.
-Retailers looking to increase online wine and spirits sales can partner with services such as Drizly, Minibar, Saucey, Uber Eats or Postmates.
E-commerce is no longer a nice to have for retailers, so if you’re new to this space here are a few good reads and resources for you.