What to expect
Our transition will take place in phases. In 2026, individual states began operating under a "Doing Business As" (DBA) name, such as Southern Glazer’s Beverage Company of “State,” with the full corporate legal entity name change scheduled for Q1 2027. View market transition schedule
This phased market-by-market approach allows us to carefully manage the transition across our operations, customers, suppliers, vendors, and employees while continuing to deliver the service and support expected from Southern Glazer’s.
Timing may vary by market. During this period, you may see updates to certain business materials, including invoices and other communications, while some existing Southern Glazer’s Wine & Spirits branding and information remains in place.
As states transition to the Southern Glazer’s Beverage Company name, some business materials and communications may begin reflecting our new name before others.
For example:
- Certain invoices may begin showing Southern Glazer’s Beverage Company of "State” as the business name in transitioned markets.
- Some facilities, vehicles, or other materials may be updated over time based on operational timing and availability.
- Our email addresses will remain @sgws.com until the corporate legal entity transition is completed in 2027.
- You may see both Southern Glazer’s Wine & Spirits and Southern Glazer’s Beverage Company referenced during this transition period.
The Southern Glazer’s name may be evolving, but our commitment to our stakeholders and employees remains unchanged. For more information, explore our FAQs below for customers, suppliers, vendors and business partners, and current job seekers.
Market transition schedule
We will update this information as additional markets transition to Southern Glazer’s Beverage Company. (Last updated October 1, 2026.)
Fully transitioned, with effective DBA date:
- Massachusetts (2025)
- Nevada (2025)
- Rhode Island (2025)
Transitioning by November 2, 2026:
- Alabama
- Arkansas
- Idaho (Control)
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Michigan
- Mississippi
- Missouri
- Montana
- New Hampshire
- North Carolina
- Ohio
- Oklahoma
- Oregon (Control)
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- West Virginia
- Wyoming
Transitioning by December 7, 2026:
- Arizona
- Delaware
- District of Columbia
- Hawaii
- Indiana
- Maryland
- Minnesota
- Nebraska
- New Mexico
- North Dakota
- Oregon (Open)
- Pennsylvania
- South Dakota
- Washington
Transitioning by January 2027:
- Alaska
- Colorado
- Idaho (Open)
Customer FAQs
We are evolving our name to Southern Glazer’s Beverage Company to better represent our business today and our vision for the future. The new name reflects the breadth of our capabilities across the beverage industry while maintaining the relationships and service our customers know and value.
No. Southern Glazer’s Beverage Company is the next chapter of the same organization. Our ownership, leadership, employees, capabilities, and commitment to customers remain the same.
No. Your existing relationships, account contacts, service expectations, and business processes will remain the same.
Invoices will be updated to reflect the Southern Glazer’s Beverage Company name once the DBA is introduced in a market.
No. Email addresses will remain @sgws.com (with the exception of a few markets that already operate under the @sgbc.com domain) until the corporate legal entity transition is completed in 2027. Guidance on email address transitions will be communicated as they begin to roll out.
If you receive updated business information from your Southern Glazer’s representative or accounts payable contact, please update your records accordingly. Additional guidance will be provided as needed.
Sign up now to request an account and become a new Southern Glazer’s customer.
The transition will happen in phases. Some markets will begin doing business as Southern Glazer’s Beverage Company as their registrations are completed, followed by the corporate legal name change in January 2027. It will be normal to see both names during this period.
Supplier FAQs
Our transition to Southern Glazer’s Beverage Company reflects the evolution of our business and our continued commitment to serving as a leading beverage distributor and partner.
No. Email addresses will remain @sgws.com (with the exception of a few markets that already operate under the @sgbc.com domain) until the corporate legal entity transition is completed in 2027. Guidance on email address transitions will be communicated as they begin to roll out.
The transition is not expected to change our supplier relationships or agreements. If any documentation requires updates, our teams will communicate those changes directly.
For transitioned markets, certain business documents may reflect the Southern Glazer’s Beverage Company name. Any required process changes will be communicated directly.
Please continue using the business information provided by your Southern Glazer’s contact. Because the transition will occur in phases, guidance may vary by market.
Please visit our Supplier Overview page for more information.
The transition will happen in phases. Some markets will begin doing business as Southern Glazer’s Beverage Company as their registrations are completed, followed by the corporate legal name change in January 2027. It will be normal to see both names during this period.
Vendor and Business Partner FAQs
Southern Glazer’s Beverage Company is the new name for our organization as we continue evolving our business. Our vendor relationships and commitment to strong partnerships remain unchanged.
Some documentation may require updates as markets transition. Your Southern Glazer’s business contact will provide guidance if action is required. To help ensure a smooth transition, we recommend updating our name in your systems to Southern Glazer’s Beverage Company of “[State]” as applicable once the market you do business in transitions to the new name. Additional guidance will be provided as needed.
No. Email addresses will remain @sgws.com (with the exception of a few markets that already operate under the @sgbc.com domain) until the corporate legal entity transition is completed in 2027. Guidance on email address transitions will be communicated as they begin to roll out.
No. The transition is being completed market by market to support a smooth implementation.
Visit our Vendor page for information about becoming a new vendor.
The transition will happen in phases. Some markets will begin doing business as Southern Glazer’s Beverage Company as their registrations are completed, followed by the corporate legal name change in January 2027. It will be normal to see both names during this period.
Job Applicant FAQs
Southern Glazer’s is transitioning to Southern Glazer’s Beverage Company to better represent our business today and where we are headed in the future.
No. We continue to hire talented individuals across our organization. Open roles and opportunities remain available throughout the transition.
You may see both Southern Glazer’s Wine & Spirits and Southern Glazer’s Beverage Company referenced during this transition period as markets move through different phases.
No. This is a name evolution for our existing organization and does not represent a change in ownership.
Visit our Careers page to learn about opportunities and search for open roles.
The transition will happen in phases. Some markets will begin doing business as Southern Glazer’s Beverage Company as their registrations are completed, followed by the corporate legal name change in January 2027. It will be normal to see both names during this period.
